PILLAR | STRENGTHS | WEAKNESSES | OPPORTUNITIES | THREATS |
1. Availability of public and other services | S1.01 There is an adequate primary and secondary education service in the territory | W1.01 The primary health care service is limited and there are difficulties in transporting to the nearest hospitals. | O1.01 Development of new online health services based on new technologies | T1.01 Lack of capacities for the adequate use of new technologies (adoption gap) |
S1.02 There are no relevant security problems in the area | W1.02 Poor transport service both within the territory and to urban areas | O1.02 New forms for mobility based on new technologies: Shared mobility services and public services on demand | T1.02 Continued population decline and aging can lead to a reallocation of public services or even their elimination. |
| W1.03 Poor transportation service both within the territory and to urban areas | O1.03 Development of new online training services based on new technologies | T1.03 Abandonment of the rural environment of families with babies due to lack of resources that allow family and work reconciliation |
| W1.04 Insufficient opportunities for higher or professional education | O1.04 Recent advances in the development of teleworking may favor the location of new professionals in rural areas | T1.04 Abandonment of rural youth in search of higher education opportunities. |
| W1.05 Poor Internet access in the territory | | |
| W1.06 Lack of telework opportunities in the area | | |
2. Recreation / social activities | S2.01 Older people have spaces to meet | W2.01 There are not enough leisure activities in the area, particularly for young people | O2.01 New forms of leisure and entertainment for young people based on new technologies | T2.01 Loss of young population |
S2.02 The inhabitants of the area value and are concerned about leisure activities. | W2.02 Youth gathering spaces are insufficient and little diversified, as well as the offer of extracurricula for children is limited | | |
| W2.03 Commercial services in the area are insufficient and poorly diversified. | | |
3. Living condition, quality of life and standard of living | S3.01 There are adequate housing possibilities in the area | W3.01 Sometimes integration problems of some minorities are identified | O3.01 Use of second residences to expand the offer of rural tourism in the area | T3.01 High number of second residences |
S3.02 The population is satisfied in terms of their quality of life | | | T3.02 Lack of public participation in community decision-making |
S3.03 There is a high feeling of roots and belonging of the population of the area | | | |
4. Demographic & human capital | S4.01 There are women in the territory, although there is masculinization of the area | W4.01 Limited opportunities for family development in the area | O4.01 Institutional strategies and public aid aimed at the demographic challenge | |
| W4.02 Low child and youth population aggravated by a decrease in the birth rate in the territory | O4.02 Retired older people in rural municipalities feel active and want social participation | |
| | 04.03 Possible arrival of new settlers in rural areas looking for a healthier and safer place in the face of health problems linked to large urban agglomerations | |
5. Business, economy & innovation | S5.01 The area is suitable for the installation of innovative companies and new professionals | W5.01 The conditions for the development of new businesses are very limited, particularly for star-up and innovative companies. | O5.01 Social networks can serve as a tool for promoting and advertising the territory to promote tourism | T5.01 The economic recession caused by the coronavirus may undermine business development in rural areas |
S5.02 The area offers possibilities for economic activities related to sustainable tourism (cultural, natural heritage, gastronomy, etc.), as well as related to agribusiness and manufacturing. | W5.02 General employment opportunities in the area are very limited | O5.02 Institutional support in promoting tourism in the territory as well as in the agri-food industry | T5.02 Possible shortening of the summer and tourist vacation period in 2020, as a consequence of the stoppage of activity by the coronavirus. |
S5.03 The area is suitable for the development of sustainable agriculture, livestock and forestry | W5.03 There are not enough sources of financing for the creation of innovative companies or a special tax regime for settling in rural areas | O5.03 Proximity to Madrid and around a connection axis of large regions in Spain | T5.03 Lack of ecosystems to support business development and entrepreneurship |
6. Social and cultural aspects of rural areas | S6.01 The participation of women in decision-making and social life in the area is important, although it can be improved | W6.01 There is no strong dynamic of social participation in the area, especially among young people | O6.01 Current currents of thought can lead to greater empowerment of women and therefore to greater weight in decision-making bodies and the professional sphere. In turn, they can promote greater ecological awareness promoted by young people | |
| W6.02 Solitude and isolation are a major problem in the area | | |
| W6.03 The high percentage of the aging population does not facilitate the introduction of social and cultural changes | | |
| | W6.04. Poor appreciation and social awareness of the importance of preserving the heritage elements | | |
7. Environment & Biodiversity | S7.01 The area has high value landscapes and biodiversity, well considered by the population | W7.01 The landscape richness and natural diversity of the area are not sufficiently valued | O7.01 The population in general, and the rural population in particular, is aware of the value of ecosystems and the natural environment not only as a means of leisure but as a source of income. | T7.01 Environmental degradation by industrial facilities |