Apulia - Italy



Apulia - Italy

The region of Apulia is located in the Southern Italy bordering with Molise from northwest, with Campania and Basilicata from west, and with the Adriatic and Ionian seas from the east and southeast respectively. Apulia has succeeded in combining its traditions with history and productive vocations with innovation and technology. Indeed, it has achieved good level of specialization in numerous industrial sectors. Different policies with the aim of developing innovation processes together with a vast availability of investment incentives have encouraged the local production system including the aerospace, automotive, chemical and ICT sectors. 96.8% of Apulian companies use the computer in their activities and 89.7% of the companies are connected with internet.




The pilot will use the results of the project to increase the attractiveness of the region by identifying policies and actions favorable to the development of existing farms and by encouraging the creation of new farms in rural areas. The action on the production system will concern the promotion of the introduction of new products and services related to the circular and digital economy that encourage new employment especially for the younger population groups.


Expected outputs


Expected outputs which are directly targeted to Apulia Pilot Region:

Grassroot needs & factors of rural attractiveness

System Dynamics Model applied to Apulia region

Regional library for policy evaluation

Needs policy canvas

Text mining solution applied to Apulia region

Innovation Hub applied to Apulia region

Regional recommendations

Regional action plan

Exploitation plan


Expected impact (qualitative)


• The stakeholders at the region widen and deepen their understanding and knowledge of rural attractiveness and its factors in Apulia region; • The policy makers of the Apulia region get new tools to adopt data-driven decision making process; • The cross-border cooperation, clustering and regional stakeholder cooperation generate ideas for new business opportunities and ideas in Apulia region; • Strengthen the positive brand of Apulia region; • PoliRural improves Apulia region inhabitants’ well-being; • PoliRural increases the attractiveness of Apulia region; • New business models based on the circular and digital economy.


Policy makers




New entrants



Progress bar

Progress bar can help orient the user in terms of what the pilot was doing, what is happening now and what will happen in the future. While the structure of the bar will be the same for all pilots, its content will differ from pilot to pilot. A dynamic front end with a predetermined colour scheme can be used to differentiate past, present and future, like in the graphic below.


NeEDS gathering


Policy matching


Policy evaluation


Future outlook


Mission orientation

Apulia - outcome

Italy team



Meet the Italian Pilot team!


Italian pilot Leader

Murgia Più 
Partner Organisation



Confagricoltura Foggia

Partner Organisation



Les calendriers de POLIRURAL Hub


Forum (Apulia - Italy)

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