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Apulia - Italy

Pilot

Apulia - Italy

The region of Apulia is located in the Southern Italy bordering with Molise from northwest, with Campania and Basilicata from west, and with the Adriatic and Ionian seas from the east and southeast respectively. Apulia has succeeded in combining its traditions with history and productive vocations with innovation and technology. Indeed, it has achieved good level of specialization in numerous industrial sectors. Different policies with the aim of developing innovation processes together with a vast availability of investment incentives have encouraged the local production system including the aerospace, automotive, chemical and ICT sectors. 96.8% of Apulian companies use the computer in their activities and 89.7% of the companies are connected with internet.

INTRODUCTION
PRIORITY ISSUES

Introduction

The region of Apulia is located in the Southern Italy bordering with Molise from northwest, with Campania and Basilicata from west, and with the Adriatic and Ionian seas from the east and southeast respectively.

The capital is Bari. The region comprises 5 provinces (+1 metropolitan city), 257 municipalities, and with the total population of 4 029 053 habitants¹. Besides, resident foreigners are 138 811². With 6.68% of the country’s population, Apulia is the 8th biggest region among 21 Italian regions (considering the autonomous provinces of Trento and Bolzano instead of Trentino Alto Adige) after Lombardy (10 060 574), Lazio (5 879 082), Campania (5 801 692), Sicily (4 999 891), Veneto (4 905 854), Emilia-Romagna (4 459 477), and Piedmont (4 356 406).

Apulia region covers 19 541 square kilometers, that is 6.47% of the country. By the area, it is the 7th largest region of Italy after Sicily (25 833), Piedmont (25 387), Sardinia (24 099), Lombardy (23 863), Tuscany (22 987), and Emilia-Romagna (22 445).

The climate is typically Mediterranean. The region is characterized by hot, dry and sunny summers and mild, rainy winters; snowfall is rare. Apulia is among the hottest and driest regions of Italy in summer with temperatures reaching up to and above 40 °C in Lecce and Foggia. As for the winter, it can reach -2°C/-3°C. As for economy of the region, Apulia is the one among southern regions that has recorded the best trend in recent years. According to ISTAT data, GDP growth rate of Apulia is +1.8%, while Italy as a whole shows +1.5% of growth and its southern part +0.7%. The GDP at market prices per inhabitant shows a growth rate of + 3.9% in Apulia region, while on the national level it is + 3.0%, and + 2.6% in Southern part of Italy.

Apulia has succeeded in combining its traditions with history and productive vocations with innovation and technology. Indeed, it has achieved good level of specialization in numerous industrial sectors. Different policies with the aim of developing innovation processes together with a vast availability of investment incentives have encouraged the local production system including the aerospace, automotive, chemical and ICT sectors. 96.8% of Apulian companies use the computer in their activities and 89.7% of the companies are connected with internet.

PRIORITY ISSUES

The pilot will use the results of the project to increase the attractiveness of the region by identifying policies and actions favorable to the development of existing farms and by encouraging the creation of new farms in rural areas. The action on the production system will concern the promotion of the introduction of new products and services related to the circular and digital economy that encourage new employment especially for the younger population groups.

Documentation

OVERALL AMBITION

The pilot will use the results of the project to increase the attractiveness of the region by identifying policies and actions favorable to the development of existing farms and by encouraging the creation of new farms in rural areas. The action on the production system will concern the promotion of the introduction of new products and services related to the circular and digital economy that encourage new employment especially for the younger population groups.

Expected outputs

Expected outputs which are directly targeted to Apulia Pilot Region:

Grassroot needs & factors of rural attractiveness

System Dynamics Model applied to Apulia region

Regional library for policy evaluation

Needs policy canvas

Text mining solution applied to Apulia region

Innovation Hub applied to Apulia region

Regional recommendations

Regional action plan

Exploitation plan

Expected impact (qualitative)

• The stakeholders at the region widen and deepen their understanding and knowledge of rural attractiveness and its factors in Apulia region; • The policy makers of the Apulia region get new tools to adopt data-driven decision making process; • The cross-border cooperation, clustering and regional stakeholder cooperation generate ideas for new business opportunities and ideas in Apulia region; • Strengthen the positive brand of Apulia region; • PoliRural improves Apulia region inhabitants’ well-being; • PoliRural increases the attractiveness of Apulia region; • New business models based on the circular and digital economy.

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Policy makers

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RURAL COMMUNITY

1

New entrants

4

Experts

Progress bar

Progress bar can help orient the user in terms of what the pilot was doing, what is happening now and what will happen in the future. While the structure of the bar will be the same for all pilots, its content will differ from pilot to pilot. A dynamic front end with a predetermined colour scheme can be used to differentiate past, present and future, like in the graphic below.

NeEDS gathering

Policy matching

Policy evaluation

Future outlook

Mission orientation

Apulia - outcome

NEEDS GATHERING

PILLAR	STRENGTHS	WEAKNESSES	OPPORTUNITIES	THREATS
1. Availability of public and other services	S1.01 Increase in the number of socio-educational structures capable of providing parenting support and child protection services	W1.01 Poor infrastructure connections	O1.01 There are higher and vocational education and learning opportunities in the area	T1.01 Submerged and inadequately assisted disability
1. Availability of public and other services	S1.02 Fair presence of socio-health and social-welfare services and high professionalism of the operators	W1.03 Insufficient diffusion of telematic technologies for families and businesses which hinders the streamlining of procedures and the progressive replacement of counter services	O1.02 Funds and services for early childhood	T1.02 Reduction in the offer of services for citizens following rationalization of spending policies, which can lead to further depopulation phenomena, especially for young age groups with more sensitive requests for services (school, health, etc.)
2. Recreation/social activities	S2.01 Existence of numerous associations and cooperatives that work with social agriculture, immigrants and the elderly	W2.01 Low presence of recreational and socialization infrastructures for disadvantaged and/or disabled people	O2.01 Growing support for the creation of service centres for the aggregation and animation of local populations	T2.01 Reduction of public resources dedicated to social services
2. Recreation/social activities	S2.02 Significant diffusion of associations operating in the social field	W2.02 Inadequate provision of public services to support the elderly, the disabled and immigrants	O2.02 Increased attention to personal services and issues of social inclusion
3. Living condition, quality of life and standard of living	S3.01 Good presence of social enterprises	W3.01 There are integration problems with some local populations (minorities, new arrivals, ...)	O3.01 Presence of foreigners as an opportunity for the maintenance of basic services and as an opportunity to recover residential assets	T3.01 Abandonment of small historical centres and a decrease in participation in the social and recreational life of the countries, which affects the quality of life of the inhabitants
	S3.02 Involvement of the foreign population as a resource in the management of production chains and personal services	W3.02 The vulnerability of the new poor and widespread uneasy situations, especially among young people and among foreign residents		T3.02 Presence of organized and non-organized crime
4. Demographic & human capital	S4.01 Important presence of associations and volunteering in social services and social cooperatives	W4.01 A progressive decrease in the number of inhabitants	O4.01 Promoting technological, production and process innovations can favour the replacement of generation and the revaluation of ancient crafts	T4.01 Abandonment by the younger generations of the territories of origin, in particular of the internal areas
4. Demographic & human capital	S4.02 Increase in the foreign population residing in the territories	W4.02 Migration of young people to regions and/or nations with greater job opportunities	O4.02 Increase in the number of immigrants in the area employed in manual work	T4.02 Few opportunities to develop family plans
5. Business, economy & innovation	S5.01 Tourism is evolving towards an experiential model with low environmental impact	W5.01 A low offer of incentives and support services for the creation of entrepreneurial initiatives and employment opportunities	O5.01 Increase in EU financial resources to support research, innovation in agriculture, competitiveness and environmental sustainability	T5.01 Difficulties in accessing credit discourage investments for production activities or the introduction of technological or process innovations
5. Business, economy & innovation	S5.02 In the summer months, the increase in tourism activity generates jobs	W5.02 The production activities have a low propensity for innovation and to adapt to the new orientations of the global market	O5.02 Recovery of traditional productive activities in a green economy key	T5.02 Tax systems that are not always favourable for businesses
6. Social and cultural aspects of rural areas	S6.01 Significant mobilization of the female population in rural society	W6.01 High youth and female unemployment rate	O6.01 Propensity for active participation both in the inclusive and social sphere, as well as recognized associations, also by spontaneous groups / committees of citizens	T6.01 Anthropic abandonment of rural areas
6. Social and cultural aspects of rural areas	S6.02 Experiences and successful projects that have promoted social inclusion and active citizenship practices	W6.02 Female occupation much lower than male	O6.02 Funding to incentivize the employment of women
7. Environment & Biodiversity	S7.01 Presence of two national parks, three marine protected areas, 16 state reserves and 18 regional protected areas	W7.01 Environmental degradation phenomena in rural areas	O7.01 Growing attention to the quality of the environment and the landscape, especially in the younger generations	T7.01 The increase in widespread urbanization and the construction of illegal construction cause a simplification of agro-ecosystems and a loss of the traditional agricultural and coastal landscape
7. Environment & Biodiversity	S7.02 Diversified ecosystem and climatic structure spread throughout the territory	W7.02 Building illegal phenomena, damage to historical and archaeological sites, environmental damage	O7.02 Markets are moving towards green economy models	T7.02 Risk of hydrogeological instability and desertification on significant portions of land

POLICY MATCHING

Need	Title of the policy/programme/strategy	Level at which the policy is launched	Contact/Website of the policy
Develop a framework for coordinated program development and activities directed towards identifying and incorporating the specific need of the economic sectors in rural areas	Rural Development Programmes (RDPs) Puglia 2014-2020	Regional level	https://psr.regione.puglia.it/en/il-programma
Provide consultancy services for entrepreneurial support (technology, finance, HR, marketing, sales etc)	Rural Development Programmes (RDPs) Puglia 2014-2020	Regional level	https://psr.regione.puglia.it/en/il-programma
Establish separate funds for financial support of innovative/new rural activities;	Rural Development Programmes (RDPs) Puglia 2014-2020	Regional level	https://psr.regione.puglia.it/en/il-programma
Establish institutions at local or regional level competent to address the specific needs of the different areas of rural development	Rural Development Programmes (RDPs) Puglia 2014-2020	Regional level	https://psr.regione.puglia.it/en/il-programma
Develop a systematic approach for making rural areas more attractive for young people by addressing various critical issues: education, day-care, extracurricular activities, employment and career prospects, social and recreational activities	Rural Development Programmes (RDPs) Puglia 2014-2020	Regional level	https://psr.regione.puglia.it/en/il-programma
Development of rural road Infrastructure	Rural Development Programmes (RDPs) Puglia 2014-2020	Regional level	https://psr.regione.puglia.it/en/il-programma
Provide better opportunities for higher /professional education	Rural Development Programmes (RDPs) Puglia 2014-2020	Regional level	https://psr.regione.puglia.it/en/il-programma
Offer elderly people recreational activities and spaces to meet and socialize	Rural Development Programmes (RDPs) Puglia 2014-2020	Regional level	https://psr.regione.puglia.it/en/il-programma
Create measures to encourage youth participation in decision-making and contribute to policy making	Rural Development Programmes (RDPs) Puglia 2014-2020	Regional level	https://psr.regione.puglia.it/en/il-programma

POLICY EVALUATION

Apulia TM report [PDF, 635kB]

FUTURE OUTLOOK

PROCESS	DATE OR PERIOD
Complete the process of adoption of the package by actors	January 2021
Establish Monitoring Committee	February 2021
Establish Plan for monitoring and evaluation	March 2021
Introduce elements of the plan into identified policy processes	May 2021

MISSION ORIENTATION

OTHER

The following map shows the open land use map of Apulia.

BEST PRACTICES

As part of the Polirural project, information on individual entrance case studies and other data from pilot regions will be published in the Atlas. The Atlas of the Best Practices visualizes relevant cases on a map and provides easily accessible information to inform and inspire other stakeholders. Best practices and pilot examples are collected by project project partners and there is a need to identify, synthesize, share and present individual examples and provide opportunities for new paths and other subjects. Below, you can see examples from Italy.

RISTORANTE AL BORGO SARACENO DI PANTONE CARMINE

We manage a typical restaurant in the old town of Spinazzola. We started with a B&B. In 2011 we bought another old building close to our B&B, and we converted it into a restaurant. This was possible also thanks to a grant given by Murgia Più Local Action Group.

B&B LE STANZE DEL MELOGRANO DI VARVARA DORA

The activity is based in the old town of Gravina di Puglia, Italy. Our business is a B&B. The activity started in 2013. Thanks to a grant from the Local Action Group, we refurbished an old building in the historic centre of Gravina in Puglia and started our B&B.

CAPONE SPALLUTI GIOVANNA MARIA (PISCINE LO CUOCCIO)

I own an arable farm and a leisure centre with swimming pools. The activity started in 2013. I inherited the farm from my father. I refurbished and re-opened the swimming pools, which had been closed for a few years.